“Wild Wild West” is the name of photographer Francoise Gaujour’s recently published series. During a trip across America, the French shutterbug and journalist captured numerous seemingly deserted places in the southwest of the USA. The area was of course considered an almost endless expanse where settlers came in search of their very own “American Dream”.
In the Artist's Own Words:
"If America has a heart, it beat here in the Wild West. The scenery are sometimes from another age. Time stretches. In our imagination, it was the region of outlaws, account regulations, the refuge of the destitute and nonconformist, gold diggers and pioneers. The promised land where the lack of closure meet the immensity. The location of all possible, where has been built the myth of success. American culture based on the urban landscape takes a leading role in the collective imagination. And photographic."
Born in the 1950s, the American way of life - based on equal opportunities - is primarily a promise of abundance, the land of mass consumption, marked by the profusion of goods. This model of society emphasizes family values (a couple with children) and individual success, which, thanks the work, allow to purchase consumer goods (car, TV ...) and a house with a garden. The home ownership becomes a social success mark. Today American model based on the very mythical "American way of life", has its limits, especially, in the social field. What I'm trying to show here, is how this imagery is involved in the visual culture of the American urbanity, sometimes abandoned and dehumanized."
To learn more about Francoise Gaujour or to see more of his work, check out francoisegaujour.com. For questions about his work or to purchase his art, send an EMAIL.