The angular store interior is divided into two clearly defined areas, the focus being a unique cantilevered watch bar running the length of the store. Clad in blackened steel with a black concrete top, the watch bar elegantly displays core collections, including Lugano, Saxon and new Norse series, which launched globally on June 7th.
The store was designed by London-based design consultancy Studio Mills, who were inspired by the cultural and architectural history of Bleecker Street. Key features associated with the West Village have been referenced through the variety of materials used within the store. The white terracotta exterior of the nearby Our Lady of Pompeii Church, for example, has been realized through the glazed white bricks used to the rear of the store. At the front of the store, polished concrete juxtaposed against white stucco walls ties in with the architectural details of the neighborhood.
All design elements within the store combine to reflect the strong design ethos behind Larsson & Jennings. Feature lighting and furniture by German brand e15 include the iconic Jean stool, the North pendant and floor light in brushed copper, and suspended Span lighting which illuminates the store from above and below. The store’s speakers are powered by Bowers & Wilkins.
Seating in Douglas fir to the rear and front of the store ensure that the Larsson & Jennings retail environment is one in which customers will wish to stay, relax and enjoy.
VISIT: 335 Bleecker Street, New York City NY 10014